SOBCon08 Presentations Part 5 – Chris Garrett

Chris Garrett
Chrisg

Get more bang from your blog:

• Create
• Learn
• Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting is a good time to think, but you need to record every idea. Take some time to generate content and it will pay dividends in the future.

The Business Process:

• Source bits
• Put bits together
• Deliver stuff
• Happy customer

Blogging Efficiency: 5 minute post

• Start at the end
• Know who you’re writing for
• Know what you’re writing about
• Convey the reason to avoid the “So what?”