by on May 12, 2007

Andy Sernovitz Speaks at SOBCon

Word of Mouth Marketing in 5 Easy Steps…sounds like fun.

Good word of mouth Drury Inn, an inn that gives you free long-distance calls. We all know the first thing you do when you get to a hotel is call home and get screwed on those costs if you use the hotel phone.

People love to talk…you want them to talk about you. Remember when Krispy Kreme came out? What was the thing about their doughnuts? They were HOT! No advertising was used in spreading the popularity of this great American Icon. What happened? They lost their special “thing” then they started shrink-wrapping those delectible pastries and selling them where? Gas stations!! No one talks about the food they get in gas stations. They are slipping now as a result of the loss of word of mouth marketing.

Word of mouth marketing is:

  1. Giving people are reason to talk about YOUR stuff.
  2. Making it easier for that conversation to take place.

[Read more…]

Filed Under: Blogging
by on May 12, 2007

Rodney Rumford Speaks at SOBCon

Rodney Rumford comes from PodBlaze, among other ventures. Video trends and the convergency of video, blogs, community, and connections using VideoSticky.

There are 80-100k new videos uploaded every day. They can’t all be bad, though most of them are. Streamers had greater Internet usage than non-streamers by 67%. YouTube has allowed people to realize that they can deliver content with a new media.

Video engages users and creates longer site visits. If you offer video, you offer extended branding and as a valued resource.

Bloggers have the opportunity to differentiate and lead because people consume content in different ways. Some prefer text only, text and audio, text and video, etc. Why force your personal views upon them…”My web My way.”

Provide context for video content (Yay, I did that last week with my quest video post) and promote deeper people connections. Share a channel of relevant video content with your blog readers. You don’t need to create video to liven up your blog.

[tags]SOBCon, SOBCon07[/tags]

Filed Under: Blogging, SOBCon07
by on May 12, 2007

Ben Yoskovitz Speaks at SOBCon

Ben Yoskovitz writes at Instigator Blog and is here today to talk about podcasting: take advantage of your opportunities. Opportunities abound.

Podcasting is easy, but it takes more time than blogging and the comfort level isn’t always there. Start simple with inexpensive equipment and Skype for interviews.

Use Audacity/GarageBand 3 for editing and podsafe for free music. Host yourself or use a hosting service to record, publish, and host your podcast.

Things to keep in mind:

  • length doesn’t matter
  • quality needs to be high
  • use music
  • write a script, but keep it an outline
  • keep it in a conversational tone
  • link to others; best blogging practices
  • draw in your audience

What is the future of podcasting? We are all media channels and we have strength in numbers. Niches will rule (Yes!!! I might do something right! Now for the podcast…) Audio books will take root and become or take over the ebook.

[tags]SOBCon, SOBCon07[/tags]

Filed Under: Blogging, SOBCon07
by on May 12, 2007

David Armano Speaks at SOBCon

You need to have a unique blog. People will unsubscribe it is not unique. David Armano blogs at Logic + Emotion. Check out his presentation on Slideshare to see the best presentation I’ve ever seen.

How do you define success? A great blog experience combines excellent content with conversation + stimulation. In the end, you connect with your communities. That is one of the best metrics of success.

Blogs as brands. Think of 3 brands. What kind of brand do you want to be like? The unique ones, probably. You’d want to be BMW or Apple rather than Kodak or K-mart.

Do you have a blog brand? Are you representing your personal brand? [Read more…]

Filed Under: Blogging, SOBCon07
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