SOBCon08 Presentations Part 8 – Liz Strauss

Liz Strauss

Successful-Blog

Customers:  Is your traffic a reader or a customer?

Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.

Make it about them.

How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid in me. If I don’t want breakfast, you need to tell me something to make me want them. Tell me they make a good snack or that they are good for me.

Head, heart, and meaning.

SOBCon08 Presentations Part 7 – Chris Brogan

Chris BroganChris Brogan

ChrisBrogan.com

PodCamp

What Pirates Teach Me About Community

Believe in humans:

Ask. Do. Share. Give your ideas handles. Make it useful. Give more than you ask back. Be clear about your business. Hack. Make Pirates. [Read more…]

SOBCon08 Presentations Part 6 – David Bullock

David BullockDavid Bullock

DavidBullock.com

Business Development Action Plan

Process Redistribution

Process Automation

How does it all work? The START model [Read more…]

SOBCon08 Presentations Part 5 – Chris Garrett

Chris GarrettChris Garrett
Chrisg

Get more bang from your blog:

  • Create
  • Learn
  • Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting is a good time to think, but you need to record every idea. Take some time to generate content and it will pay dividends in the future.

The Business Process:

  • Source bits
  • Put bits together
  • Deliver stuff
  • Happy customer

Blogging Efficiency: 5 minute post

  • Start at the end
  • Know who you’re writing for
  • Know what you’re writing about
  • Convey the reason to avoid the “So what?”