SOBCon08 Presentations Part 4 – Lorelle VanFossen

Lorelle VanFossenLorelle VanFossen

Lorelle on WordPress

Taking your Camera on the Road

The Blog Herald

Blogger and Podcaster Magazine

Woopra

WordPress is Lorelle’s domain. She publishes over 21 articles per week on several blogs and print magazines. We had a quick question and answer session to explore some definitions of blogging, and now we’re working on defining our business with 6 points:

  • List all the words that describe your blog business.
  • Who’s going to love what you do?
  • What reasons do you have for wanting to do this?
  • Using these words, summarize what you do, whom you sell to, and why you are doing it.
  • Mark the key elements in order of importance.
  • In “10 words or less,” answer the question: What do you do?

SOBCon08 Presentations Part 3 – Brian Clark

Brian ClarkBrian Clark

Copyblogger
Teaching Sells

If you don’t know who Brian Clark is, you have been in a blogging cave for 2 years. What no one seems to know is that he is not a copyeditor as a profession, in that he does not take clients and edit material. It is more about using the platform for SEO and making money with profitable business models online.

The only site he does that includes the word “Blogger” is Copyblogger. That trend will likely continue to avoid the pre-conceived notions of blogging due to the diary and gossip blogs. It’s not really a part of business media. Let’s focus on making money. [Read more…]

SOBCon08 Presentations Part 2 – Anita Bruzzese

Anita BruzzeseAnita Bruzzese

45Things.com

As a journalist, she began looking around blogs to see what is going on with blogs as a media. One of the first people she came across was Liz Strauss, who was seemingly normal. Her reporting buddies are

Bloggers are an infamously diverse bunch. Reporters generally don’t have much respect for bloggers because of the tendency to write negative stuff and not adhere to the general journalistic guidelines.

Whether it is 30 words or 60,000 words, you need to know about what you are writing about. Words on the Internet have gotten people fired, killed, and other tragic things. But they also expose inequities, gotten people involved in politics, and promoted worthwhile causes. [Read more…]

SOBCon08 Presentations Part 1

9:00am

The topic of the day: models and masterminds. Terry Starbucker got things going with some updates and congrats and thanks to last year’s attendees.

Immediately following, Liz launched into the process of booking sponsors for a conference with less than 1,000 people. We are a swarm of 100 people, not just a conference. Our sponsors for the weekend are: Network Solutions, Utterz, WordPress, Proforma, Jim Beam Global, Buzzlogic, e-Junkie, Plant Moran Financial Advisors, and more.

Terry introduced Anita Bruzzese, and my next post begins.