Following Terry Starbucker’s lead, I decided to tell you why I’m excited at the prospect of attending the second annual SOBCon08 in Chicago May 2-4.

• Obviously, a big pull for a founding attender is to re-connect with old friends from last year’s event. I met more people in one place in those two days than I had in a very long time before that, and not since.
• The speakers and format of the event is unlike any other I have seen around or heard talk of. We will actually be in small workshops to look at ways to make our blogs better, to meet the needs of our readers and ourselves.
• Liz and Terry picked a terrific venue for the event this year at the Summit Executive Centre, near the Miracle Mile. There are several selections of hotels within walking distance, and two of them are offering conference discounts. I will likely be staying at the Club Quarters, if you want to meet me in the bar for some chillaxing and geeking.